Step Up is representing a well-established organisation to hire a General Manager, Yacht Business APAC, based in Hong Kong. This is a rare opportunity for a seasoned, strategic leader to take full ownership of a fast-growing business line with global exposure and direct impact.

As General Manager, you will lead a high-performing, cross-functional team across the APAC region and play a pivotal role in shaping the future of the yacht business. You will oversee every facet of the division—from sales and charter management to marketing, operations, and client engagement—while driving revenue growth and delivering service excellence to our elite clientele.

As the driving force behind our expansion strategy, you’ll identify new market opportunities, forge influential partnerships, and maintain strong relationships with high-net-worth individuals and key industry stakeholders. Your leadership will be central in building a cohesive, agile team with reach across Asia, ensuring seamless execution and sustainable profitability.

This role offers a unique platform for someone with deep luxury marine experience, a strong commercial mindset, and a desire to thrive within an Asia-based organisation with a global footprint. If you're ready to lead with vision and purpose in one of the most aspirational sectors in the world, we invite you to step aboard.

Interested candidates please submit your application by applying on our site. Candidates should submit their CVs with true, complete and accurate information.